DAMA UK - Northern Event (In Person)

When: 11 Jun 2025

Schedule: 2 Sessions
#1. 10:00 - 15:45 (BST)
#2. 15:45 - 17:30 (BST)

Location: Flutter UK&Ireland, 4 Wellington Pl, Leeds LS1 4AP

Event Overview

Data literacy is now a fundamental driver of cultural transformation, decision-making, operational efficiency, and innovation. Without a data-literate workforce, organisations struggle to fully leverage AI, analytics, and emerging technologies.

In this session, we’ll explore:

  • Key Benefits of Data Literacy: Learn from NFU Mutual about building a confident, data-driven culture and reducing reliance on data teams.
  • Overcoming Common Barriers: Address challenges including fear of data, leadership buy-in, and bridging technical gaps.
  • Strategic Collaboration: Insights on the role of a Data Literacy Manager and the impact of external partnerships.
  • Getting Started: Practical steps for assessing data culture, gaining executive buy-in, and fostering a data-literate workforce.
  • For those already on the journey, we’ll discuss how to measure and articulate ROI, showing that data literacy is a revenue driver, not an expense.

Travel Details:
Parking: 5-minute walk from the office at the NCP Parking.
Public Transport: Leeds train station is a 10-minute walk from the office.

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